Company: The PNC Financial Services Group, Inc.
Headquarters: Pittsburgh, Pennsylvania
Industry: Financial
Company Size: Large (annual revenues of over $250 million)

“The arts can bring a community to life and influence its economic development.  That is why PNC has long supported creative programs and initiatives that make the arts more accessible to our employees and everyone we serve.”
                – James E. Rohr, Chairman and Chief Executive Officer

Objectives
To support the arts as an integral part of the economic and social vitality of Pittsburg, leading to creative development and growth in the arts community.

Process

• The company’s Chairman and Chief Executive Officer, James E. Rohr, serves as Chairman of the Pittsburgh Cultural Trust, en entity that promotes the arts throughout the city..
• The company fostered a collaboration with The Corcoran Gallery of Art, Washington, D.C, and The Andy Warhol Museum in Pittsburgh to sponsor The Warhol Legacy: Selections from The Andy Warhol Museum at The Corcoran Gallery of Art and made arrangements for discounted admission and a special sneak preview for customers and employees.
• PNC served as the corporate sponsor for the first National Performing Arts Convention held in Pittsburgh in 2004 and has underwritten numerous other local arts events.

Results
PNC’s ongoing support of the Pittsburgh Cultural Trust has enabled the arts to grow within the city’s 14-square block Cultural District, and has boosted the city’s reputations as a major arts community.  An unprecented 5,000 arts administrators, artist and trustees from across the United States attended the National Performing Arts Convention, drawing new attention to Pittsburgh area arts and culture destinations.  (2007)

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