Company: Time Warner Inc.
Headquarters: New York, New York
Industry: Media and Entertainment
Company Size: Large (annual revenues of over $250 million)

“Creativity and the arts are core to who we are as a company.  And they’re as vital to our society as they are to our business.  That’s why at Time Warner engaging youth in the arts, expanding public access, and nurturing diverse art forms and artists is a cornerstone of our philanthropy.”
                – Richard D. Parsons, Chairman and CEO

Objectives
To support innovative projects that increase participation in the arts, develop audiences, encourage creativity and build strong communities.

Process

• Time Warner has a Matching Grant program and a Volunteer Grant Program, which offers up to $1,000 to a not-for-profit once an employee provides 30 hours of volunteer service.
• Employees have the opportunity to experience the arts through corporate membership admission plans, special events and free or discounted tickets to performing arts events underwritten by Time Warner.
• Through its Youth Media and Creative Arts Grant program, the company funds an array of after-school theater, dance, film and other arts programs for underserved teens.
• The company’s sponsorship of the Fall for Dance  festival covers a discounted ticket price designed to attract new audiences.

Results
Time Warner believes that its arts programs help the company to retain a highly motivated and creative workforce.  The Matching Grant program positively engages the company in the local community while supporting various arts organizations.  The after-school programs give underserved students the opportunity to develop their own artistic voices while gaining valuable learning skills in the process, and 20% of the individuals using the discounted ticket program attended their first dance performance.  (2007)

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