Company: HCA
Headquarters: Nashville, Tennessee
Industry: Healthcare
Company Size: Large (annual revenues of more than $250 million)

“The arts nourish the spirit, challenge the mind, bring joy to the soul and enhance our communities.  HCA’s support of the arts is consistent with our mission to improve the quality of human life." 
                – Jack O. Bovender, Jr., Chairman and CEO

Objectives
To support its mission of contributing to the overall quality of life in the communities it serves by supporting the arts.

Process

• In 2006, during Nationa Nurses Week, HCA provided free tickets to Cheekwood Botanical Gardens and Museum of Art for all HCA nurses and their families from the Middle Tennessee area.
• Twice a year, HCA underwrites admission to Cheekwood Botanical Gardens and Museum of Art, allowing the public to enter for one dollar per carload.
• The company sponsored Body Quest – a permanent exhibition at Adventure Science Center that features larger-than-life organs, enabling children to learn about them and encourage a healthy lifestyle. 

Results
The free tickets for Nurses Week provided HCA employees with an incentive to visit a popular cultural destinations with their families and served as an expression of HCA’s gratitude for their work.  The ticket-underwriting program also brings new audiences to the Cheekwood Botanical Gardens and Museum of Art, many of whom visit for the first time because of these offerings.  The HCA-sponsored exhibition Body Quest attracts thousands of schoolchildren each year and encourages them to seek a healthy lifestyle.    (2007)

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