Company: Fort Worth Star-Telegram
Headquarters: Fort Worth, Texas
Industry: Newspaper
Company Size: Midsize (annual revenues of $50 to $250 million)

“Our founder, Amon Carter, said, ‘A man cannot live off his community.  He must live with it.’  He believed that the arts improved the quality of living for all and I count it a pleasure to continue that tradition."

- Wesley R. Turner, President and Publisher, Fort Worth Star-Telegram

Objectives
To build an arts community that improves the quality of life, education, and opportunities for all throughout North Texas.

Process

• As a sponsor of the annual Stock Show, Star-Telegram produces an art show for local schoolchildren ages 6-18.  It attracts hundreds of entries every year and winners receive ribbons and cash prizes.  The art is exhibited before more than 500,000 attendees of the Stock Show, and the winning art works are published in the newspaper.
  
• The company promotes ticket sales to arts events through its Press Pass program by advertising discounted tickets and sponsoring contests for free tickets in the newspaper.  It produces a daily ARTS section, as well as an entertainment section – Startime – which provide expanded news and information about the arts, designed to pique interest, broaden horizons and invite participation in the arts.
  
• It provides free advertising space to promote major museum and arts festivals and to celebrate cultural heritage and diversity.

Results
The Fort Worth Star-Telegram has built a business that is thoroughly engaged with the local arts community and sets an example for other businesses.  The annual Stock Show draws thousands of visitors, bringing new attention to the arts in For Worth.  The company’s marketing and advertising of local arts and cultural events showcases the talent and diversity of local artists and contributes to a vibrant arts community.  (2007)

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