Company: Columbia Banking System, Inc.
Headquarters: Tacoma, Washington
Industry: Banking
Company Size: Midsize (annual revenues of $50 million to $250 million)

"Columbia Bank proudly contributes to the arts in an effort to enhance the vitality and cultural diversity of our operating communities. We find that our strong dedication to giving back to the communities we serve is one of the most distinguishing characteristics of our company."
                – Melanie J. Dressel, President and Chief Operating Officer

Objectives
To enhance the quality of life and economic vitality of the Tacoma area, to enhance its business and networking opportunities, and to show its commitment to contributing to the communities it serves.

Process

• Since 1993, Columbia Banking System has been a corporate member of the Tacoma Art Museum and has underwritten numerous museum programs and activities, including The Night Tacoma Danced, the Art & More Auction and the Art After School Program.
• The bank has fostered the growth of the Tacoma Actors Guild by sponsoring the grand opening of the Guild’s downtown facility, underwriting several of its productions and providing general operating support.
• Columbia Banking System also incorporates the arts into its advertising initiatives and purchases advertising space in the programs of many
  arts organizations.

Results
Through its support of arts organizations, Columbia Banking System has garnered extensive appreciation in the community, which has enabled it to enter new markets, increase its assets, and enhanced its reputation as a business dedicated to improving the quality of life in Tacoma. The arts have also benefited from the bank’s support through the reduction of operating costs and increased attendance at performances and events.

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