Company: The Silvertree Hotel
Headquarters: Snowmass Village, Colorado
Industry: Hotel/Resort
Company Size: Small (annual revenues of less than $50 million)

"We firmly believe that the presence of performing and visual arts adds a profoundly important element to the lives of our visitors, fellow citizens and employees."
                – William E. Burwell, President and CEO

Objectives
To draw hotel guests after the ski season, to support the arts, and to enhance the quality of life in the community.

Process

• The Silvertree Hotel provides housing for students, visiting press and musicians for various arts organizations including the Music Associates of Aspen, the Colorado Children’s Chorale, Jazz Aspen at Snowmass and the Aspen Ballet.
• The company also promotes performances and arts events throughout the year, and hosts fundraising receptions in its facilities for the Music Associates of Aspen, the Summer Music Series and the Aspen/Snowmass Council for
  the Arts.
• In addition to sponsorships and in-kind support, The Silvertree Hotel executives serve on the boards of many arts organizations in the Aspen/Snowmass area, and employees are encouraged to volunteer their time and services to assist cultural organizations.

Results
In part through its support of the arts, the hotel has been a leader in changing Aspen from a winter ski resort to a year-round vacation destination rich with arts events. The hotel has also increased its business, boosted employee morale, and received numerous awards for its leadership and support of the arts.

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