Company: Rejuvenation, Inc.
Headquarters: Portland, Oregon
Industry: Manufacturing, Retail and Catalogue Sales
Company Size: Small (annual revenues of less than $50 million)

"Rejuvenation has a strong commitment to being a responsible member of its community and the world. Our direct support of arts organizations and individual artists and our encouragement of our employees' appreciation of the arts are manifestations of that commitment."
                – Mary Roberts, President

Objectives
To attract new customers, to enhance name recognition and its presence in the community, and to enhance employee relations.

Process

• Rejuvenation annually sponsors one production presented by Artists Repertory Theatre (ART), a small theater organization in Portland. Store merchandise is loaned to ART for use as props, and information about ART productions is distributed to customers. Rejuvenation also underwrites in-store performances of "Actors-To-Go," the traveling component of ART.
• Employees are encouraged to display their own talents at company gatherings and celebrations. Performances have included opera, Cambodian folk singing/dancing, Kurdish dancing and music performed on a didgeridoo.
• To encourage its new employees to participate in the arts, the company reimburses each employee for entrance fees to any art, history, or science museum or gallery and matches employee contributions to arts organizations in the community.
• To celebrate its 25th anniversary, the company sponsored a "Learning Day" for all employees. It included artistic demonstrations and workshops, and the company hired an independent filmmaker to shoot a documentary film on the company’s history.

Results
Rejuvenation’s support of the arts attracts new customers, creates an appealing work environment for employees, and enhances its image in the community while simultaneously bolstering the success of the Portland-area arts organizations and artists.

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