Company: King Engineering Associates, Inc.
Headquarters: Tampa, Florida
Industry: Civil Engineering
Company Size: Small (annual revenues of less than $50 million)

"At King Engineering, we believe when local government, business enterprises and arts organizations direct their resources toward a common goal, the results far exceed what can be accomplished individually. Working together multiplies the benefits we each receive."
                – Jerome Baranowski, Chief Financial Officer

Objectives
To enrich the cultural vitality and quality of life of its operating community, to boost employee morale and to strengthen name recognition within the community.

Process

• To celebrate its 20th anniversary, King Engineering Associates formed a partnership with Artists Unlimited, Inc. (AUI) — a local arts organization that provides classes, exhibition and studio space, and outreach programs for artists — to build an outdoor public sculpture garden in an underutilized portion of Tampa.
• King Engineering designed the park, developed budgets and contracts, solicited vendors to donate services, coordinated a golf tournament to raise funds for the project, and contributed $25,000, plus a sculpture created by its employees.
• The company also organized and funded the park’s grand opening in conjunction with its anniversary celebration. The event, attended by King employees and clients, business, arts and community leaders, included tours of the park and AUI’s adjoining facilities and exhibitions.

Results
King’s involvement with the park has led to extensive media coverage, which has attracted new clients, boosted employee morale and enhanced its presence in the community. The park has revitalized a blighted area of the city that has become a focal point for the visual and performing arts, as well as for civic, commercial and private events, and attracts thousands of visitors annually.

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