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Home Builder Increases Sales and Contributes to the Community Through Its Arts Support

Company: Dolphin Architects & Builders
Headquarters: Johns Island, South Carolina
Industry: Custom Home Builders
Company Size: Small (annual revenues of less than $50 million)

"The arts are my passion. Seeing the positive impact and pure enjoyment that the arts bring to the residents of our community and to the employees of our company has motivated us to always integrate our business with the arts. The benefits are priceless."
               
– Walter G. Seinsheimer, Jr., President and Chief Executive Officer

Objectives
To enrich the quality of life of the community and enhance its reputation, to build local interest in the arts and to increase cultural offerings.

Process

  • Dolphin Architects & Builders sponsors the Island Concert Series, a biannual outdoor concert program of the Charleston Symphony Orchestra (CSO) held on Kiawah Island, South Carolina. In addition to underwriting all event costs, the company helps coordinate an exhibition of works by local and regional artists held in conjunction with the concerts.
  • Dolphin co-sponsors the CSO weekly concert series, Masterworks, and gives its employees free tickets to these concerts, and encourages them to volunteer for CSO events. The company also hosts gatherings for its employees and their families before each concert.
  • To promote the visual arts, Dolphin annually commissions a local artist to create original drawings of its new custom homes. The drawings are reproduced on note cards, which are then presented to the owners of each new home. In addition, the company works with artist Frankie Welch of Alexandria, Virginia, to design and produce limited-edition scarves, which are used as client gifts.

Results
As a result of its support of the arts, Dolphin has established a reputation as a company committed to improving the community, enhanced its name recognition, and increased sales. The company’s support has also heightened interest in the arts, and helped the Charleston Symphony Orchestra increase concert attendance, membership and volunteer support.

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