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Law Firm Builds Client Relationships By Partnering with the Arts

Company: Devine, Millimet & Branch, P.A.
Headquarters: Manchester, New Hampshire
Industry: Law Firm
Company Size: Small (annual revenues of less than $50 million)

"Our staff members, at all levels, are actively involved with the arts in advisory roles, fundraising and event coordination. We not only offer the standard forms of support, but take a rather eclectic approach and promote individual efforts."
               
– Susan V. Duprey, President

Objectives
To establish stronger links with existing clients and to develop new ones, to enhance employee relations by encouraging volunteerism in arts organizations, and to increase and sustain awareness of the arts in the community.

Process

  • To introduce clients to the New Hampshire Institute of Art and the Manchester Historic Association (MHA), the firm hosts various business events in the Institute’s ballroom and the MHA’s conference room/gallery.
  • The firm donates office space and employee volunteers to the MHA, the New Hampshire Symphony Orchestra and Opera of New Hampshire, for receptions, during which each institution’s business supporters and major individual donors are recognized. Additionally, it supports other area arts organizations by providing everything from legal services and desktop publishing to maintenance staffing and facilities management. The firm also auctions hard-to-come-by sports tickets and donates the proceeds to various arts organizations.
  • The firm also holds an annual office-wide arts and crafts exhibition, called "On My Own Time," to showcase employee-made art. Employees’ friends and families are invited to a reception to view the exhibition in the company offices.

Results
Through its support of the arts, Devine, Millimet & Branch has developed stronger bonds with current clients and has attracted new ones, enhanced its presence in the community and boosted employee morale. The firm’s support has also helped arts organizations reach a wider audience, increase fundraising efforts and reduce operating costs.

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