About BCA Programs + Services Business in the Arts Awards News + Views Publications Get Your Company Involved with the Arts Simple Things 8 Easy Steps Case Studies Corporate Art Matching Gifts Volunteerism art@work Other Resources

 



Moving & Storage Company Expands Business By Working with the Arts

Company: The Curtis Group, Inc.
Headquarters: Dallas, Texas
Industry: Moving and Storage
Company Size: Small (annual revenues of less than $50 million)

"The Curtis Group Inc. feels that a partnership with any arts or cultural group allows that organization to use its time and energy to focus on its mission, whether it is directly enriching the lives of people in the community with culture, art and music, or indirectly through fundraising activities that support the arts and cultural organizations in North Texas."

- Curtis D. Wilson, President, The Curtis Group

Objectives
To provide its services to local arts and cultural organizations, to increase name recognition and to establish networking opportunities to attract new business.

Process

  • The Curtis Group first became involved with the arts and cultural community in 1988 when the company volunteered to provide moving and storage services for the Design Industry Foundation for AIDS (DIFFA) Dallas Jacket Collection. As this alliance grew, so did the company's support to not-for-profit organizations.
  • In 1996 The Curtis Group, Inc. partnered with the Turtle Creek Chorale, the largest male choral ensemble in the United States, to move risers for the singers from the rehearsal room at Sammon's Center to the Meyerson Center for Performing Arts, and later, to transport thousands of toys donated during the Chorale's annual Holiday Concert for Children's Medical Center of Dallas and Parkland Hospital.
  • During the Chorale's 1996-1997 season, The Curtis Group, Inc. offered its moving and storage services to assist with the Choraleís largest annual fundraiser, the A to Z Auction, which had outgrown home garage storage and pick-up trucks. Since its involvement, the company has handles nearly $750,000 in acquisition items for the auction.

Results
Through its partnership with charitable organizations, such as the Chorale, The Curtis Group, Inc. has enhanced its image among the business community and residents, developed stronger bonds with current clients and attracted new ones. (2004)

« back to Case Studies