Company: CableRep Advertising, Inc.
Headquarters: Oklahoma City, Oklahoma
Industry: Advertising Sales
Company Size: Small (annual revenues of less than $50 million)

"To have the ability to visualize possibilities, maintain enthusiasm for their work, and simply be excited by life, people must have some creative stimulation... The arts provide the very best way to add joy and inspiration to life."
                – Mark Kanter, Vice President and General Manager

Objectives
To enrich the quality of life of employees, to enhance the company’s presence in the community, and to promote arts education and increased access to the arts.

Process

• CableRep Advertising, a division of Cox Communications, offers employee volunteer assistance, and provides advertising placement and promotional support to numerous arts organizations including the Oklahoma City Philharmonic Orchestra, Ballet Oklahoma, the Lyric Theater of Oklahoma, the Oklahoma City Art Museum, and the Jasmine Moran Children’s Museum, among others.
• To support the Oklahoma Business Circle for Arts Education’s efforts to restore arts education in school curricula, CableRep took a leading role in creating a promotional campaign called ArtsPower and helped place public service announcements on television stations throughout the state to provide parents and others with information about the effort.
• CableRep also facilitates partnerships with other community organizations by promoting, on local and national cable networks, initiatives such as a commemorative concert celebrating the 50th anniversary of Israel presented by the Oklahoma City Philharmonic and the Oklahoma and Israel Exchange (OKIE); a fundraiser and free concert in support of the Oklahoma City Philharmonic held in the city zoo; and the sale of a Philharmonic CD to fund the creation of a national memorial at the site of the Murrah Federal Building.

Results
CableRep’s involvement with the arts encourages employees to volunteer their creative skills, which enhances the company’s presence in the community and often leads to new business relationships. In addition, the company’s involvement has consistently reduced operating expenses, increased ticket sales and boosted membership support for the many arts organizations.